Chapter 1: Planning and managing in a changing world -- Chapter 2: The role of public relations in organizations -- Chapter 3: Planning and context -- Chapter 4: Starting the planning process -- Chapter 5: Research and analysis -- Chapter 6: Communication theory and setting aims and objectives -- Chapter 7: Knowing the stakeholders and content -- Chapter 8: Strategy and tactics -- Chapter 9: Timescales and resources -- Chapter 10: Knowing what has been achieved: Evaluation and review.