Part 1: The importance of style: an overview -- Part 2: Trouble with plurals and possesssives -- Part 3: Making your mark -- Part 4: Down with capitalism -- Part 5: Cliche's, jargon and other worn words -- Part 6: Is it easy to read? -- Part 7: Headlines: making them work. -- Part 8: Dealing with figures and abbreviations -- Part 9: Keep it short, simple - and plain -- Part 10: Social media: the X - factor for PR -- Part 11: Writing for the media -- Part 12: Captions: how to handle them -- Part 13: Why editing matters -- Part 14: Skills and styles for the office -- Part 15: Traps, snares and pitfalls -- Part 16: Americanisms-the differences -- Part 17: The spoken word: pronunciation pointers -- Part 18: Principles of presentation -- Part 19: Writing for the web -- Part 20: Tone - the linchpin of reputation -- Part 21: Now it's annual report time -- Part 22: Is it legal? -- Part 23: Keep to the codes