Look beyone and beneath the soft power -- The vehicle and driver of China's cultural diplomacy : the Two "Wheels" and Two Models -- Charting the global cultural terrain of struggle for China's Confucius Institutes -- So similar, so different, so Chinese : analytical comparisons of the Confucius Institute with its Western counterparts -- The last three feet : where citizen diplomacy can dissolve the perception of Chinese sharp power -- Cultural diplomacy with Chinese characteristics -- Conclusion.