| Diplomatic Academy of Vietnam

Public relations : strategies and tactics

Cameron, Glen T.

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Detailed Information
Resource Type	RB - Reference books (Sách tham khảo)
Personal Author	Cameron Glen T. Wilcox Dennis L. Reber Bryan H.
Title Statement	Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber.
Edition Statement	11th ed. Global Edition/global edition.
Publication , Distribution , etc	Boston : Person/Allyn and Bacon, 2015.
Physical Description	624 p. ; 26 cm.
ISBN	9781292056586 1292056584
Bibliography, Etc. Note	Includes bibliographical references (p. [593]-600) and index.
Formatted Contents Note	Part 1: Role -- Part 2: Process -- Part 3: Strategy -- Part 4: Tactics -- Part 5: Application
Summary, Etc. Note	Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Subject Added Entry-Topical Term	Public relations. Public relations United States. Quan hệ công chúng. Quan hệ công chúng Hoa Kỳ.
Uncontrolled Topical	Conflict management, Event management, Public Relations, Quan hệ công chúng, Social media, Truyền thông xã hội, Truyền thông văn hóa
DDC	659.2

Holdings Information
No.	Accession No.	Call No.	Location/Material Room/Shelf	Availability	Due Date	Make a Reservation
1	000002023		Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn /	Available

Abstracts

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.