Cutlip and center's effective public relations
Broom, Glen M.
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| Resource Type | RB - Reference books (Sách tham khảo) |
|---|---|
| Personal Author | Broom Glen M. Sha Bey-Ling |
| Title Statement | Cutlip and center's effective public relations/ Glen M. Broom, Bey-Ling Sha. |
| Publication , Distribution , etc | Boston: Pearson, 2013. |
| Physical Description | 455 p.; 26 cm. |
| ISBN | 9780273768395 |
| Uncontrolled Topical | Public relations, Communication management, Strategic communication, Quản lý truyền thông, Quan hệ công chúng |
| DDC | 659.2 |
| No. | Accession No. | Call No. | Location/Material Room/Shelf | Availability | Due Date | Make a Reservation |
|---|---|---|---|---|---|---|
| 1 | 000003196 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 2 | 000003197 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 3 | 000003198 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 4 | 000003199 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 5 | 000003200 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 6 | 000003201 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 7 | 000003202 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 8 | 000003203 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 9 | 000003204 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 10 | 000003205 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available |
A comprehensive guide to the principles and practices of public relations, focusing on strategic communication, program planning, media relations, and the role of public relations in organizational management.
All TOC
Part I: Concept, practitioners, context, and origins -- Part II: Foundations -- Part III: Management process -- Part IV: The practice.
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