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Cutlip and center's effective public relations

Broom, Glen M.

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Detailed Information
Resource TypeRB - Reference books (Sách tham khảo)
Personal AuthorBroom Glen M.
Sha Bey-Ling
Title StatementCutlip and center's effective public relations/ Glen M. Broom, Bey-Ling Sha.
Publication , Distribution , etcBoston: Pearson, 2013.
Physical Description455 p.; 26 cm.
ISBN9780273768395
Uncontrolled TopicalPublic relations, Communication management, Strategic communication, Quản lý truyền thông, Quan hệ công chúng
DDC659.2
Holdings Information
No. Accession No. Call No. Location/Material Room/Shelf Availability Due Date Make a Reservation
1 000003196 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
2 000003197 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
3 000003198 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
4 000003199 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
5 000003200 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
6 000003201 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
7 000003202 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
8 000003203 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
9 000003204 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
10 000003205 Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / Available
A comprehensive guide to the principles and practices of public relations, focusing on strategic communication, program planning, media relations, and the role of public relations in organizational management.

All TOC

Part I: Concept, practitioners, context, and origins -- Part II: Foundations -- Part III: Management process -- Part IV: The practice.
 
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