Public relations : strategies and tactics
Cameron, Glen T.
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| Loại tài liệu | RB-Sách tham khảo (Reference books) |
|---|---|
| Tác giả cá nhân | Cameron Glen T. Wilcox Dennis L. Reber Bryan H. |
| Nhan đề và thông tin về trách nhiệm | Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. |
| Thông tin về lần xuất bản | 11th ed. Global Edition/global edition. |
| Địa chỉ xuất bản, phát hành, v.v… | Boston : Person/Allyn and Bacon, 2015. |
| Mô tả vật lý | 624 p. ; 26 cm. |
| ISBN | 9781292056586 1292056584 |
| Phụ chú thư mục, v.v… | Includes bibliographical references (p. [593]-600) and index. |
| Phụ chú nội dung được định dạng | Part 1: Role -- Part 2: Process -- Part 3: Strategy -- Part 4: Tactics -- Part 5: Application |
| Tóm tắt/ chú giải | Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. |
| Tiêu đề bổ sung chủ đề - Thuật ngữ chủ đề | Public relations. Public relations United States. Quan hệ công chúng. Quan hệ công chúng Hoa Kỳ. |
| Thuật ngữ chủ đề không kiểm soát | Conflict management, Event management, Public Relations, Quan hệ công chúng, Social media, Truyền thông xã hội, Truyền thông văn hóa |
| DDC | 659.2 |
| No. | Accession No. | Call No. | Location/Material Room/Shelf | Availability | Due Date | Make a Reservation |
|---|---|---|---|---|---|---|
| 1 | 000002023 | Học viện Ngoại giao / Tầng 2 - Tủ sách tài liệu Ngoại văn / | Có thể mượn |
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
All TOC
Part 1: Role -- Part 2: Process -- Part 3: Strategy -- Part 4: Tactics -- Part 5: Application
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