Public relations strategies and tactics
Wilcox, Dennis L
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| Resource Type | RB - Reference books (Sách tham khảo) |
|---|---|
| Personal Author | Wilcox Dennis L Reber Bryan H Shin Jae-Hwa Cameron Glen T |
| Title Statement | Public relations strategies and tactics/ Dennis L. Wilcox, Bryan H. Reber, Jae - Hwa Shin, Glen T. Cameron. |
| Publication , Distribution , etc | Hoboken: Pearson, 2023. |
| Physical Description | 649 p; 28 cm. |
| ISBN | 9780137847778 |
| Uncontrolled Topical | PR, Public relations, Media relations, PR strategies, Strategic communication, Quan hệ công chúng, Truyền thông |
| DDC | 659.2 |
| No. | Accession No. | Call No. | Location/Material Room/Shelf | Availability | Due Date | Make a Reservation |
|---|---|---|---|---|---|---|
| 1 | 000003206 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 2 | 000003207 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 3 | 000003208 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 4 | 000003209 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 5 | 000003210 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 6 | 000003211 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 7 | 000003212 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 8 | 000003213 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 9 | 000003214 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available | |||
| 10 | 000003215 | Diplomatic Academy of Vietnam / Tầng 2 - Tủ sách: Tài liệu Ngoại văn / | Available |
This book provides a comprehensive introduction to public relations, presenting fundamental theories, strategies, and practical tactics used in modern communication management. It explains how organizations plan and implement public relations campaigns, build relationships with stakeholders, manage media relations, and evaluate communication effectiveness in a changing digital environment.
All TOC
Part I: The public relatios profession -- Part II: The public relatios process -- Part III: Public relatios tactics -- Part IV: The areas of public relations practice.
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